Be curly™ shampoo
Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 25% less per ounce*
• Litres use up to 28% less plastic*