Aveda Botanical Repair Purple Shampoo 200ML

Purple shampoo
reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.

Suitable for
• All types of blonde, lightened, and silver hair
• Fine, medium, and thick hair types
• 1A – 4C hair texture
• Safe for chemically processed hair


Aroma
Featuring Aveda’s own Pure-Fume aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences.

Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly
brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.

Brighten: Neutralizes unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh

Strengthen: Helps restore and repair fragile, blonde hair

• 96% naturally derived***
• Silicone free
• Leaping Bunny Approved
• Vegan

How to use
Massage into wet hair. Leave on for 1 - 3 minutes, depending on the desired amount of neutralizing. Rinse thoroughly. Toning results can vary.

To neutralize brassy and yellow tones, use Botanical Repair Purple Toning Shampoo each wash day until your desired color is achieved. Then, use weekly or as needed to maintain your desired tone.

Regimen
• Step 01 : Pre-cleanse hair with Botanical Repair Bond-Building Pre-Shampoo Treatment
• Step 02 : Cleanse weekly or as needed with Botanical Repair Purple Toning Shampoo
• Step 03 : Condition with Botanical Repair Strengthening Conditioner (or alternate with Intensive Strengthening Masque Light or Rich, weekly or as needed)
• Step 04 : Protect from heat styling (up to 450ºF) with Botanical Repair Strengthening Leave-In Treatment
• Step 05 : Smooth and create hold with Botanical Repair Bond-Building Styling Creme
• Step 06 : At night, apply Botanical Repair Strengthening Overnight Serum